Ser Lo Que Quieras
Making the working world a little less grey and threatening
First jobs gave us all a little fear. Fear of being wrong, not knowing what to do, bosses, tests, coffee machines. Basically afraid of the new, but then we discovered that it was not that serious. That working and growing is good, and it can even be fun. So why not showing the working world a little less grey and threatening, and a little more similar to the young people world, full of color.
Client: Buenos Aires City Government | Role: Co-Art Director/ Senior Designer | Project: Concept, Collection Essence, Visual Identity, Signage, Editorial design, Marketing collateral, Brochures, Brandbook, Website & Social Media | Co-Art Director: Ariel Chiesa | Illustrations: Vid | Animations: Juan Casal